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2026 Could be the Year Retail Finally Pays Attention to the Purple Pound

A young Caucasian woman browses clothing on a rack in a retail store, reaching toward a pair of light-coloured trousers among neatly arranged garments. The clothing rack holds a variety of neutral-toned items, including white, beige, black, and pale green pieces. The store interior is softly lit, with additional clothing displays visible but out of focus in the background. The image conveys the experience of shopping and selecting clothing in a retail environment.

For twenty years, retail could afford to be inefficient. Growth hid the waste. There were always enough new customers entering the market that losing some never mattered. Open another store. Launch another range. Buy more advertising. Sign a bigger influencer. If one customer drifted away, another was usually waiting behind them, and the arithmetic of […]

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