Every hotel strategy meeting, across the UK and Europe, returns to the same three questions.  How do we extend the season?  How do we reduce the trough between peaks?  How do we build loyalty in a market with low switching costs?  This summer will take care of itself. Occupancy is

Introduction Disabled travellers are the most under-served audience in UK tourism, despite being one of its most commercially valuable.  Nowhere is that truer than in the UK holiday park and caravan sector.  For decades, disability charities, community groups and family networks have been block-booking UK holiday parks. Not because operators marketed to them.

E-commerce doesn’t have a traffic problem. It has a completion problem.Customers are landing on your site, engaging with products, and then dropping off before purchase. Not because of price. Not because of competition. But because something in the journey is getting in their way.Most retailers don’t see it. The friction

Recently, the BBC published an alarming article that identified a growing gap between the support required for ASN pupils and what schools are currently able to deliver due to limited support staff, resources, and limited guidance. The article also points out that almost 300,000 Scottish school pupils (about 43% overall) are categorised as ASN, with the

Anyone who knows anything about Direct Access likely understands that as a consultancy founded by people with disabilities, we take an empathetic, person-focused approach to accessibility and inclusive design.  Of course, as a business, we also try to highlight how providing disability access provides social and financial value to our clients, but

Ordinarily, an accessibility consultancy would not comment on the latest hot-button controversies in the world of show business. But the events at the 2026 British Academy Film Awards raise questions that sit squarely within our professional remit.   Direct Access works with organisations to translate disability inclusion from policy into operational practice. Inclusion is not achieved through statements of intent. It is achieved through preparation, communication, and

NOTE: A quick clarification before discussion runs away with itself. This isn’t a partisan post. It’s a practical one. As accessibility consultants, we work within the current legal framework every day. The point of this post is to explore what that framework actually covers and what changes might mean operationally.