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Focus groups: when they work, and when they build the next barrier

A group of people sit in a circle in a bright meeting room during a workshop or discussion session. Chairs are arranged around the room, with participants listening and speaking. Large windows line the walls, allowing natural light into the space, while a table with equipment is visible on the left. The image is intentionally out of focus, creating a soft, blurred view of the gathering.

Focus groups have become a standard step in accessibility work, and the instinct behind them is sound. Bringing disabled people into the room early is better than designing in isolation and apologising afterwards.  The risk sits in what happens to the output. A room of opinions gets written up as findings. The findings become a […]

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