Why Inaccessibility Is Costing You Deaf Customers
Most businesses don’t lose Deaf and hard-of-hearing customers in a single, visible moment. They lose them quietly, at various junctions of the visitor journey. Whether it’s inaccessible marketing, broken checkout flows, or ineffective customer support, the outcome is the same: frustration. And that frustration shows up in the metrics businesses already track. Lower conversions. Weaker sales performance. Higher churn. The challenge […]