The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise
Every hotel strategy meeting, across the UK and Europe, returns to the same three questions. How do we extend the season? How do we reduce the trough between peaks? How do we build loyalty in a market with low switching costs? This summer will take care of itself. Occupancy is up. Forward bookings are strong. […]
How UK Holiday Parks Can Close the Commercial Gap They’ve Been Sitting On
Introduction Disabled travellers are the most under-served audience in UK tourism, despite being one of its most commercially valuable. Nowhere is that truer than in the UK holiday park and caravan sector. For decades, disability charities, community groups and family networks have been block-booking UK holiday parks. Not because operators marketed to them. Because caravan and holiday parks […]