The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise
Every hotel strategy meeting, across the UK and Europe, returns to the same three questions. How do we extend the season? How do we reduce the trough between peaks? How do we build loyalty in a market with low switching costs? This summer will take care of itself. Occupancy is up. Forward bookings are strong. […]
How UK Holiday Parks Can Close the Commercial Gap They’ve Been Sitting On
Introduction Disabled travellers are the most under-served audience in UK tourism, despite being one of its most commercially valuable. Nowhere is that truer than in the UK holiday park and caravan sector. For decades, disability charities, community groups and family networks have been block-booking UK holiday parks. Not because operators marketed to them. Because caravan and holiday parks […]
Retail’s Digital Revolution Has an Accessibility Blind Spot Which Is Costing Millions
E-commerce doesn’t have a traffic problem. It has a completion problem. Customers are landing on your site, engaging with products, and then dropping off before purchase. Not because of price. Not because of competition. But because something in the journey is getting in their way. Most retailers don’t see it. The friction isn’t always obvious […]
The Harris Museum – Tactile Map
As part of The Harris Museum’s ongoing commitment to accessibility and inclusion, the museum identified a need to improve wayfinding for visitors with visual impairments and other disabilities. The objective for our Accessible Media & Materials team was to provide an intuitive navigation system that enabled greater independence, while also aligning with recognised accessibility standards. […]
Luxury Collection Hotels – Accessibility Consultancy
Grosvenor House (Tower One & Tower Two) and Le Royal Meridien Beach Resort and Spa are two of Dubai’s most prestigious hospitality destinations, offering world-class experiences to guests from around the globe. In luxury hospitality, small points of friction can quickly undermine an otherwise high-quality stay. Direct Access identified where accessibility barriers were affecting the […]
Why Accessibility Is an Operational Advantage for Schools
Many schools are currently paying the price for poor design. Bottlenecked corridors, wayfinding changes every September, amplified noise in classrooms, non-compliant restrooms, and poor furniture choices each result in friction for school managers. It shows up as: Lost teaching time during lesson changeovers Staff pulled away from teaching to manage movement and accessibility for certain […]