Direct Access

Most businesses don’t lose Deaf and hard-of-hearing customers in a single, visible moment. They lose them quietly, at various junctions of the visitor journey.  Whether it’s inaccessible marketing, broken checkout flows, or ineffective customer support, the outcome is the same: frustration. And that frustration shows up in the metrics businesses already track. Lower conversions. Weaker sales

Micro-apartments have a floor they cannot go below, and that floor is set by accessibility standards. This is not a constraint to resist. It is the reason housing remains habitable for the population that actually exists.  Micro-apartments are like the fast food of the housing market. In certain situations they can be convenient, sometimes necessary,

Every hotel strategy meeting, across the UK and Europe, returns to the same three questions.  How do we extend the season?  How do we reduce the trough between peaks?  How do we build loyalty in a market with low switching costs?  This summer will take care of itself. Occupancy is

Introduction Disabled travellers are the most under-served audience in UK tourism, despite being one of its most commercially valuable.  Nowhere is that truer than in the UK holiday park and caravan sector.  For decades, disability charities, community groups and family networks have been block-booking UK holiday parks. Not because operators marketed to them.

E-commerce doesn’t have a traffic problem. It has a completion problem. Customers are landing on your site, engaging with products, and then dropping off before purchase. Not because of price. Not because of competition. But because something in the journey is getting in their way. Most retailers don’t see it.

Recently, the BBC published an alarming article that identified a growing gap between the support required for ASN pupils and what schools are currently able to deliver due to limited support staff, resources, and limited guidance. The article also points out that almost 300,000 Scottish school pupils (about 43% overall) are categorised as ASN, with the

Anyone who knows anything about Direct Access likely understands that as a consultancy founded by people with disabilities, we take an empathetic, person-focused approach to accessibility and inclusive design.  Of course, as a business, we also try to highlight how providing disability access provides social and financial value to our clients, but

Ordinarily, an accessibility consultancy would not comment on the latest hot-button controversies in the world of show business. But the events at the 2026 British Academy Film Awards raise questions that sit squarely within our professional remit.   Direct Access works with organisations to translate disability inclusion from policy into operational practice. Inclusion is not achieved through statements of intent. It is achieved through preparation, communication, and

NOTE: A quick clarification before discussion runs away with itself. This isn’t a partisan post. It’s a practical one. As accessibility consultants, we work within the current legal framework every day. The point of this post is to explore what that framework actually covers and what changes might mean operationally.

The Business Case for Accessibility in a Visually Diverse World As organisations operate in an increasingly digital and interconnected world, the way information is presented, navigated, and understood has become a defining factor in how brands are perceived, trusted, and chosen. Accessibility, particularly for people with visual impairments, is no

The following Open Letter was published on our social media platforms on 4th February 2026 on behalf of a sight-impaired member of the team who wishes to remain anonymous. Dear DPD Team, I am writing to share my experience as a severely sight impaired customer, in the hope that it