Such an experience might seem intrusive or costly, but the fact of the matter is that disabled people (of which there are many) harbour immense spending power, and creating experiences tailored to suit their specific needs is pretty much guaranteed to produce a significant financial return, in addition to doing wonders for the public image of your brand.

Sometimes the smallest changes can entirely change the quality of a disabled person’s round of golf, such as making starters and marshals aware of the presence of a customer’s “walker” (an individual who will accompany a blind golfer and assist them in playing the game). This is a minor shift in attitude and the social environment of sport that will entice disabled people to visit your course and, ultimately, spend their money.

If you are looking to make your site accessible to thousands of disabled people, feel free to contact Direct Access and lay out your specific needs so that we can find improvements to your facility that suits your budget. Or alternatively, have a look at our case study detailing our history generating Accessibility for Sports, or browse our Access Consultancy and Audit options to identify specific ways of making an accessible environment for your customers.