Your training sessions usually last around half a day (4–5 hours). We recommend setting aside a full workday to allow for breaks and lunch.
info@directaccess.group
UK: +44 1270 626222
Ireland: +353 (0)15079081
Ireland: +353 (0)15079081
Disabled consumers and their households represent one of the UK’s most powerful yet under-engaged markets: the Purple Pound, worth hundreds of billions of pounds each year. Despite this, many organisations unintentionally exclude this audience through inaccessible products, services, digital platforms, and customer experience, limiting both impact and growth.
Forward-thinking organisations understand that accessibility is not a compliance exercise. It is a strategic business advantage.
Our executive training programme, designed specifically for Senior Leaders and Decision Makers, will reframe inclusion to show you what it truly is; a driver of superior business performance. Drawing on lived expertise and industry insight, our programme will provide insights into how inclusive recruitment and robust accessibility strategies deliver measurable return on investment through stronger employee engagement, increased productivity, and long-term workforce retention.
Participants will gain a clear, commercial understanding of how accessibility influences core business outcomes, from talent acquisition and innovation to customer engagement and brand trust. You will explore how inclusive practices unlock access to a wider pool of skilled disabled professionals while enabling your organisation to engage authentically with the significant spending power of disabled consumers.
Most importantly, you will learn from a company that has embodied the standards it teaches for over twenty years. Our approach moves beyond theory, showing leaders how to operationalise accessibility across every stage of organisational decision-making, from hiring and procurement to innovation and customer experience, providing actionable pathways to engage meaningfully with the Purple Pound market.
Disabled people make up around 16% of the global population, representing a significant pool of talented individuals with valuable skills to offer businesses. Learn how to embed accessible onboarding processes, inclusive policies, and the right tools to attract and retain skilled disabled employees, build loyalty among disabled customers, and improve existing employee workflows.
Disabled people represent one of the most significant and consistently underestimated consumer markets in the global economy. Forward-thinking leaders understand that accessibility is not a niche, but a significant commercial opportunity. Learn how to deliver inclusive services and visibly embed inclusive practices and gain access to an oft ignored and underserved market of disabled consumers (The Purple Pound), while simultaneously boosting existing customer loyalty, improving conversion rates, and enhancing brand trust.
A company that prioritises accessibility is also one that fosters innovation and stays ahead of the competition. By integrating accessibility into your operations, you position your business to meet future regulations and evolving societal expectations with confidence. This proactive approach helps uncover meaningful improvements that strengthen resilience, enhance usability, and sharpen your competitive edge.
A strong commitment to accessibility reduces exposure to external scrutiny, but more importantly, it builds customer trust and protects your brand reputation. Embedding accessibility strengthens financial, operational, and reputational resilience, while failing to meet accessibility expectations risks losing customers to competitors. Sign up, and we will help you to prepare how to mitigate real human resource risks.
Every interaction with customers matters, and for people with disabilities, small adjustments can make a huge difference, both for them and for your organisation.
By law, businesses are legally required to provide accessible services, including to make changes, where needed, to improve service for disabled employees and customers. At Direct Access, we believe this obligation can be turned into a real competitive advantage.
Direct Access are the access consultants for Sweaty Betty; a British retailer specialising in women’s activewear who have over 60 stores in the UK and several others across the world in territories such as Canada, Germany, Ireland, Hong Kong, Singapore, and the United States. The company’s ethos is rooted in the empowerment of women and girls from every background to get active and stay active, including disabled people.
Our consultants delivered Disability Awareness Training to Sweaty Betty store management and other stakeholders, ensuring that each individual store was able to go beyond mere compliance and deliver an engaging, welcoming, and overall inclusive experience for its visitors. To go beyond accessibility legislation and embed a deeper understanding of disability-related issues and challenges, the training included basic sign language, a crash course dispelling disability-related myths, and a deep-dive into positive and negative language.
To ensure disabled people, senior citizens, families with buggies, people with temporary injuries, and visitors with luggage all benefit from improved access, our team of disabled consultants reviewed the site within different contexts and from multiple perspectives, highlighting adjustments which would benefit every type of visitor including staff and visiting customers.
A disability may be physical, sensory, cognitive, intellectual, mental health–related, or chronic illness–related. Definitions are typically guided by laws such as the Americans with Disabilities Act (U.S.) or the Equality Act 2010 (UK), depending on your location.
Employers must provide reasonable accommodations, prevent discrimination, and ensure accessibility under applicable laws (e.g., Equality Act in the UK).
We highly recommend for this specific training program that managers, people leaders, and those in executive or significant stakeholder roles attend.
Your training sessions usually last around half a day (4–5 hours). We recommend setting aside a full workday to allow for breaks and lunch.
We recommend having up to 16 key participants per session to maximise the spread of accessibility knowledge within your organisation. Fewer participants are allowed, but exceeding 16 is not advised, as larger groups can reduce interactivity and limit time for in-depth questions.
The program is delivered in person and led by an instructor, typically hosted at your organisation’s location. If needed, a virtual attendance option is also available.
Yes. If you require accommodations such as live captions (if attending digitally), sign language interpreters, extended time or materials provided in alternative formats, please let us know well in advance of your session. Once you have booked a training program, contact our team at consultations@directaccess.group to request accessibility adjustments.
Sessions are delivered live, and all materials will be shared afterward for reference. Trainers will also be available to answer any follow-up or clarification questions.
For general inquiries, please contact info@directaccess.group. Once your training session is confirmed, you will also receive the direct email address of your assigned trainer.
Sessions are generally not recorded. Photographs may be taken for marketing purposes; however, all attendees will have the opportunity to opt in or opt out. We are committed to maintaining client confidentiality at all times.