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Day: April 29, 2025

How Accessibility Unlocks Better Workouts—And Better Business

Two individuals are engaged in a physical therapy or fitness training session indoors. One person, wearing a blue shirt and black pants, is positioned on a blue exercise mat in a modified quadruped stance—hands and knees on the mat, resembling a plank variation. Beside them, a second person in a gray sleeveless top and black leggings kneels, offering guidance and support with one hand placed gently on the participant’s back and the other on the floor. The room is well-lit with natural light from large windows, featuring wooden flooring, potted plants, and home-style furnishings in the background. The scene emphasizes attentive instruction, body alignment, and supportive movement practice.

The fitness industry measures everything—from average rep speed to protein shake sales. Yet most clubs fail to track their most revealing metric: the invisible exodus of members who leave not because of price or programming, but because basic design makes their workouts harder than they need to be Consider this: · More than 1 in […]