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Inclusion in Sport and Stadium Management – Accessible Formats

In the realm of stadium facilities management, accessibility for spectators, staff, and players is an area of increasing focus that aims to ensure equitable access for all. While modern stadiums are designed to facilitate physical access, disability is diverse, encompassing a range of needs.
 
Direct Access has demonstrated a range of access tools including our range of large print materials, Braille formats, and audio descriptions, ensuring that every fan, regardless of their visual or auditory abilities, can fully engage with matches.
 
While some of these solutions can be expensive in the short term, such as VR headsets – many of the technological solutions to accessibility issues within built environments (like stadiums and football grounds) can be easily rectified and require less extravagant solutions.
 
These include:
 
Braille – transcribing documents or text into Braille for match day or event programs.
Accessible menus – designed for neurodiverse, visually impaired or dyslexic customers, large print and Braille menus allow onsite F&B outlets to provide vital information about food and drink products in a simplified, accessible format removing the requirement for a family member or member of staff to read out the selection.
Tactile map boards provide wayfinding information in tactile, pictorial and Braille formats with QR links to audio description and sign language videos, these enable people to navigate around with ease.
Our dedicated recording studios and tactile production facilities are stationed within an Accessible Media and Innovation Centre, managed by a team of disabled people with a mission to empower other disabled people through equity of information.
 

We strongly support the adoption of innovative accessible technologies, such as the Give Vision headset—a device designed to assist individuals with far-sightedness. By stimulating certain photoreceptor cells in the retina, the headset enhances remaining vision (much like a cochlear implant does for hearing).

Equally, we encourage the adoption of inclusive wayfinding. Navigating a space is a multi-sensory task that engages four of our five senses—sight, sound, touch, and proprioception—while smell, though less commonly relied upon, can still help individuals associate with a location. Given the diverse ways people navigate, a single approach to wayfinding will not work for everyone.

Effective wayfinding should remove physical barriers for all disabled individuals attending an event at your stadium. Key elements include clear, universally understandable signage, well-lit areas at key navigation points (e.g., information desks, corridors, pathways, and fire exits), and an intuitive system that helps users efficiently determine their route.

Key Considerations for Site Signage

  • Lighting: Signs should be well-lit for legibility without glare, regardless of the time of day.

  • Finish: A matte finish or a gloss factor no higher than 15% to reduce reflections.

  • Contrast: High contrast between text and background, as well as between the sign and its mounting surface.

  • Placement: Signs should be positioned consistently across the site.

  • Text Size: Larger typefaces for ceiling-mounted signs than for eye-level ones to accommodate viewing distances.

  • Durability: Outdoor signage must withstand weather conditions and be replaced when damaged.

  • Readability: Information should be easily interpretable at any time of day.

Wayfinding resources should provide a clear overview of a site while enabling users to quickly identify key locations and navigate effectively—even if their destination is far away. This applies to essential amenities such as restrooms, Changing Places facilities, on-site bars, parking areas, and lifts.

Direct Access’ Accessible Media department, is experimenting with new accessible elements to increase inclusion and enhance navigation at stadiums. This includes new wayfinding signs which adopt a vibrant color scheme and tactile elements such as braille which take standard site signage to the next level with a modern and attractive aesthetic, as well as handrail clips featuring braille – reassuring visually impaired users. These have already been implemented on-site at Expo City in the city of Dubai, UAE.

If you are interested in learning more about our Accessible Media department, please check out our Accessible Media page for a full list of products and services, or reach out to Craig, our Accessible Media lead at cacton@directaccess.group.

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