How business owners stand to benefit from accessibility and inclusion

When we think of the built environments that make up our society, whether that’s bus stations, libraries, hospitals, supermarkets, or hotels, thought is rarely ever given to the potential of these spaces were they to be rebuilt, readjusted, and made inclusive.

Indeed, when we think of accessibility and inclusion in relation to these environments, the first thought that occurs to most business owners is related to the immediate benefactor, which is, of course, People of Determination – and is then more often than not, written off as an unnecessary and expensive process. 

However, if these same business owners were to treat the discipline of inclusive design seriously, championing inclusion and accessibility, they would realize that accessibility is actually beneficial to business rather than a burden, allowing them to reap rewards in ways they would not expect.

Due to the legal requirements of businesses to acknowledge the accessibility of their site, whether by authority of the Equality Act in the UK, the Americans with Disabilities Act in the U.S., or the Dubai Universal Design Code in the UAE, etc, people tend to perceive making their site accessible to the widest possible range of people as a financial strain, and that isn’t even worth implementing to begin with. Often, this thought process begins with unfounded assumptions about the capabilities of disabled people, such as “How often do we get customers that are in wheelchairs?”, or “Why would an autistic person apply for work here?” or “How could a visually impaired person do this job?”. 

However, when we adopt a ‘blue-sky thinking’; approach – and begin to understand the utility that a British Standard-compliant wheelchair ramp, split-height counter, arm-rested chair, sensory room, or hearing loop, can offer to businesses, the benefits begin to transcend beyond the disabled customer.

There are numerous stereotypes we associate with People of Determination, be it through the reinforcement of one-dimensional characters in media, our social tendency to represent groups of people with the most extreme example, or pure ignorance on the subject. Many believe that disabled people are lazy, feeble, require constant attention, or are non-sexual. The list goes on. However, it’s one thing for us to say all these assumptions are untrue, it is something else entirely to see it in practice – which is why accessible environments in our society are so important. 

If every business or public space in the world had a compliant wheelchair ramp for step-free access, the natural result is that we would see more wheelchair users in public spaces. If every reception desk in the world had an induction loop, or every busy marketplace, museum, train station, theme park, sports center, hotel, or information desk had a counter loop – suddenly deaf people would become more visible and active in our society. The consequence of this would be the realization that disabled people are not only as capable as we are – but actively wish to participate in society, and spend their money.

The business case for inclusive environments is about as strong as the moralistic case. There are huge commercial benefits to be had from adopting inclusive design principles and making built environments more accessible. In the United Kingdom alone, the spending power of disabled people and their families, known as the “Purple Pound”, is worth a staggering £274 billion which is estimated to rise by 14% every year with more than 1 in 5 potential customers in UK disabled people, and an estimated £2 billion lost every month by businesses ignoring the needs of People of Determination. In the United States, people with disabilities have nearly half a trillion dollars in disposable income. Simply put, organizations cannot afford to continue to ignore the needs of disabled people.