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Why Accessibility Needs to Be Part of Your Branding Strategy

A photo of a young smiling woman in a wheelchair being passed bags of clothing purchases from a shopkeeper in a retail store.

Let’s talk about something that often gets overlooked when it comes to branding: accessibility. Sure, we all know it’s important to have an inclusive brand, but how many of us really think about making sure our brand names, product categories, and even the way we organise our stores are accessible to everyone—including people who are […]

Direct Access Middle East
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