{"id":3162,"date":"2024-02-19T12:13:43","date_gmt":"2024-02-19T12:13:43","guid":{"rendered":"https:\/\/directaccessgp.com\/us\/?p=3162"},"modified":"2025-04-10T12:45:13","modified_gmt":"2025-04-10T12:45:13","slug":"starbucks-corporation","status":"publish","type":"post","link":"https:\/\/directaccessgp.com\/us\/case-studies\/starbucks-corporation\/","title":{"rendered":"Starbucks Corporation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3162\" class=\"elementor elementor-3162\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a805080 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"a805080\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c1cce90\" data-id=\"c1cce90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a606735 elementor-widget elementor-widget-heading\" data-id=\"a606735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Starbucks Corporation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b3f226\" data-id=\"8b3f226\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b903139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b903139\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cecf536\" data-id=\"cecf536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2201944 elementor-widget elementor-widget-spacer\" data-id=\"2201944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4dc238 elementor-widget elementor-widget-post-info\" data-id=\"a4dc238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b4e2a4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/us\/2024\/02\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 19, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-67bd2d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67bd2d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad37523\" data-id=\"ad37523\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00cfa53 elementor-widget elementor-widget-text-editor\" data-id=\"00cfa53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-ogsc=\"black\">Starbucks, the world largest coffeehouse chain is innovating in the retail sector. Direct Access were part of a consortium that included Starbucks&#8217; internal team, retail partners, individuals with disabilities, and other external design experts, contributing to the development of Starbucks\u2019 Inclusive Design Framework, reflecting the coffee chain\u2019s commitment to providing accessibility and inclusion.<\/span><\/p><p class=\"simplyweb-checked\">Developed as a result of an ongoing store redesign project, The Inclusive Design Framework &#8211; which will guide new store constructions and renovations going forward, was developed over several months in which Direct Access, Starbucks employees, and other organizations worked together to audit every aspect of the Starbucks experience from the point of view of company partners, scrutinizing the accessibility of Starbucks&#8217; equipment, machinery, counters, cash registers, storage facilities, garbage disposal, store entry and exit points, and other key aspects.<\/p><p>Once accessibility concerns were identified, the Consortium collaborated in the development of specific design solutions to address each concern raised. The solutions, which have since integrated into the company&#8217;s wider Inclusive Design Framework, are expected to be rolled out across Starbucks&#8217; physical and digital spaces across the United States,<span class=\"simplyweb-checked\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0reflecting Starbucks&#8217; core values of courage and belonging on the side of both customers and store partners.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7751cf0\" data-id=\"7751cf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f0e41 elementor-widget elementor-widget-image\" data-id=\"53f0e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Front-of-House-Mural-1024x683.jpg\" class=\"attachment-large size-large wp-image-3164\" alt=\"A general view of the warmly lit interior of a new accessible Starbucks store in Washington as seen from front of house. To the left of the image is a counter, to the right is some seating. Central to the image is a mural designed by a deaf artist, showing an abstract, surreal depiction of a man holding a coffee cup alongside a cat, a child holding his mother&#039;s hand and a balloon in the other, an older gentleman with a walking stick, a tall woman and a short man. A bird flies over all the characters.\" srcset=\"https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Front-of-House-Mural-1024x683.jpg 1024w, https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Front-of-House-Mural-300x200.jpg 300w, https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Front-of-House-Mural-768x512.jpg 768w, https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Front-of-House-Mural-1536x1024.jpg 1536w, https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Front-of-House-Mural-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-60419b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60419b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b45d5e\" data-id=\"8b45d5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dec947a elementor-widget elementor-widget-spacer\" data-id=\"dec947a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8255f72 elementor-widget elementor-widget-image\" data-id=\"8255f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Optimized-Acoustics-and-Lighting-Features-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-3166\" alt=\"A photograph of the ceiling in the new inclusive Starbucks store in Washington. A warm orange glow permeates from the lights on the black ceiling.\" srcset=\"https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Optimized-Acoustics-and-Lighting-Features-1-1024x683.jpg 1024w, https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Optimized-Acoustics-and-Lighting-Features-1-300x200.jpg 300w, https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Optimized-Acoustics-and-Lighting-Features-1-768x512.jpg 768w, https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Optimized-Acoustics-and-Lighting-Features-1-1536x1024.jpg 1536w, https:\/\/directaccessgp.com\/us\/wp-content\/uploads\/2024\/02\/SBX20240216-Inclusive-Stores-Optimized-Acoustics-and-Lighting-Features-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-796ca81\" data-id=\"796ca81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-801611f elementor-widget elementor-widget-spacer\" data-id=\"801611f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b895b elementor-widget elementor-widget-text-editor\" data-id=\"68b895b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some of the newly integrated solutions include;<\/p><ul><li class=\"simplyweb-checked\">Optimized Acoustics and Lighting; including multiple dimmers and power screens on the exterior windows \u2013 reducing daytime glare and shadows that might interfere with visual communication.\u00a0<span class=\"simplyweb-checked\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Acoustic dampening baffles in the ceiling help reduce noise and reverberations, including for people who use assisted listening devices, such as hearing aids.<\/span><\/li><li class=\"simplyweb-checked\">Next-generation point-of-sale (POS) systems with voice recognition that captures what the customer is saying, screen magnification, images of menu items to support language diversity, and visual confirmation of orders. As well as updated handoff plane features an overhanging shelf and almost three feet of clearance underneath, providing lots of extra room for customers to approach with wheelchairs, power chairs, strollers, and service dogs.\u00a0\u00a0<\/li><li class=\"simplyweb-checked\">Starbucks&#8217; new bean-to-cup brewer,\u00a0<a class=\"simplyweb-checked\" href=\"https:\/\/www.youtube.com\/watch?v=4FE3QfS4p8Y\" target=\"_blank\" rel=\"noreferrer noopener\">the Clover Vertica<\/a>\u2122, combining advanced engineering with accessibility features like a larger dial, visual and haptic confirmation, and a light to notify partners when brewing is complete.<\/li><\/ul><p>\u00a0<\/p><p class=\"simplyweb-checked\">The first store built using the Inclusive Design Framework opened on Feb. 16, in Washington, D.C.\u2019s Union Market neighborhood and is the store from which this Case Study&#8217;s photographs originate.<\/p><p class=\"simplyweb-checked\">Further details on what the new store has to offer can be viewed <a href=\"https:\/\/stories.starbucks.com\/\">here<\/a> on the Starbucks Stories and News website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cc2d576 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc2d576\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0a6d2\" data-id=\"5c0a6d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a39cf1 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"3a39cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/us\/case-studies\/town-of-stow-massachusetts\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Town of Stow, Massachusetts<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/us\/news\/the-benefit-to-providing-accessibility-and-sensory-guides-for-your-site\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">The benefit to providing accessibility and sensory guides for site visitors<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4fdf52f e-flex e-con-boxed e-con e-parent\" data-id=\"4fdf52f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Starbucks Corporation Starbucks, the world largest coffeehouse chain is innovating in the retail sector. Direct Access were part of a consortium that included Starbucks&#8217; internal team, retail partners, individuals with disabilities, and other external design experts, contributing to the development of Starbucks\u2019 Inclusive Design Framework, reflecting the coffee chain\u2019s commitment to providing accessibility and inclusion. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[28],"class_list":["post-3162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Corporation - Direct Access USA<\/title>\n<meta name=\"description\" content=\"Direct Access were part of a consortium that included the internal Starbucks team, experts, retail partners, and persons with disabilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directaccessgp.com\/us\/case-studies\/starbucks-corporation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Corporation - 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