{"id":5423,"date":"2026-04-22T08:53:46","date_gmt":"2026-04-22T08:53:46","guid":{"rendered":"https:\/\/directaccessgp.com\/uk\/?p=5423"},"modified":"2026-04-22T14:26:30","modified_gmt":"2026-04-22T14:26:30","slug":"the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise","status":"publish","type":"post","link":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/","title":{"rendered":"The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5423\" class=\"elementor elementor-5423\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cad9787 e-flex e-con-boxed e-con e-parent\" data-id=\"cad9787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbff3b elementor-widget elementor-widget-text-editor\" data-id=\"5bbff3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Every hotel strategy meeting, across the UK and Europe, returns to the same three questions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">How do we extend the season?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">How do we reduce the trough between peaks?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">How do we build loyalty in a market with low switching costs?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This summer will take care of itself. Occupancy is up. Forward bookings are strong. The peak will deliver.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Those three questions are about everything else, the ten months that decide whether the year is good or great. And there is a demographic most operators are not thinking about that answers all three.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">The demographic most hotels overlook<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Disabled travellers and their companions do not travel in July and August. They book in October, November, February. They stay longer, spend more, and return with a level of loyalty most marketing budgets cannot buy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The numbers are\u00a0substantial. Disabled travellers and their companions already contribute \u20ac394 billion annually to the European economy, and research funded by the European Commission\u00a0indicates\u00a0the sector could generate a further \u20ac142 billion in GDP if destinations were fully accessible (University of Surrey \/ European Commission). In the UK, the Purple Pound, the spending power of disabled people, is worth an estimated \u00a3274 billion per year to British businesses (VisitBritain).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The travel behaviour data is more striking. Inbound visits to England by disabled travellers and their companions average 12.2 nights per trip, compared to 7.7 nights overall (VisitEngland), 58% longer per stay. And this audience does not travel alone. They travel with partners, carers,\u00a0family\u00a0and friends, which means every accessible booking carries a multiplier.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This is not a niche segment. It is a large, under-served one, with a travel pattern\u00a0almost perfectly\u00a0inverted from the peak-season rush most hotels are built around.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Extending the season: where demand already exists<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Disabled travellers plan further ahead than most. They research properly. They book directly more often than the\u00a0average, because\u00a0third-party platforms rarely give them the information they need. They choose October,\u00a0November\u00a0and February because the environments they travel to are quieter, staff are more available, and the planning certainty is higher.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For operators, that means bookings that arrive earlier in the cycle, convert through direct channels at better margin, and fall in exactly the months revenue teams are trying to fill. The segment is not just accessible; it is strategically timed.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Reducing the off-peak trough<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The February dip, the November lull, the post-New-Year silence: these are the weeks that compress annual RevPAR. They are also the weeks disabled travellers actively prefer. Quieter venues, shorter queues, less environmental stimulation, more predictable service. What reads as &#8220;off-season&#8221; to a revenue manager reads as &#8220;ideal&#8221; to this audience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Hotels that position themselves properly for this market are not fighting for scraps in the trough. They are filling rooms the rest of the industry has already written off.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Building loyalty in a low-switching-cost market<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">One of the structural problems in hospitality is that loyalty is shallow. Guests switch for a better rate, a better view, a better breakfast. The cost of trying somewhere new is effectively zero.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That is not true for this segment. When a disabled traveller finds a hotel that genuinely works, the switching cost is significant. Another hotel might be accessible on paper and fail in practice. Another might have the right room but the wrong route from reception. The risk of a new booking is real, and the incentive to return is high.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">VisitEngland&#8217;s\u00a0research confirms it: one in four domestic holidaymakers with access requirements return to the same accommodation, specifically because it removes the stress of searching. That is a loyalty profile most marketing budgets cannot replicate. It is earned through the product itself.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Beyond revenue: the operational performance case<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The revenue argument is strong on its own. The operational argument is what makes this conversation strategic rather than tactical.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A genuinely accessible hotel\u00a0operates\u00a0more efficiently.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Clear wayfinding reduces staff interruptions. Accessible information (large print, braille, digital, audio,\u00a0clear language\u00a0on websites) reduces front-desk demand. Rooms designed for independence reduce intervention. Well-designed arrival and check-in processes reduce the small friction points that generate\u00a0the majority of\u00a0guest-service escalations.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In a sector where labour pressure is one of the biggest operational challenges facing operators today, that is not a soft benefit. It is margin.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">An accessible hotel is not a specialist offer layered on top of a standard operation. It is simply a better-performing environment, in which the standard operation runs with less friction for every guest.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">And the audience\u00a0that benefits\u00a0is wider than the accessibility conversation usually acknowledges. Ageing guests. Family carers. Business travellers with hidden impairments. Parents with pushchairs. Travellers with temporary injuries. The design principles that make a hotel work for disabled guests make it work better for everyone.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">What accessibility looks like in practice<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Most hotels still treat accessibility as a room specification. One or two adapted rooms, a compliance box ticked, a line in the brochure. Most hotels\u00a0remain\u00a0functionally invisible to this audience, not through intent but through positioning. Accessibility is still treated as compliance, rather than as part of a broader hotel accessibility strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That is not where the commercial value is. The commercial value sits in the full guest experience: how the property is found, researched, booked, arrived at, navigated, used, and remembered.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We are currently working with a luxury hotel group in the Gulf region that is approaching accessibility as a property-wide discipline, spanning the booking journey, arrival, in-room experience, dining, leisure, digital touchpoints, and staff capability.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This is not being led by compliance. It is a deliberate commercial strategy, and it is\u00a0emerging\u00a0first at the luxury end of the market, where operational performance and guest experience are most tightly managed.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Operators in the UK and Europe who wait for this to arrive in their market as a competitive necessity will be retrofitting under pressure. Operators who move early will be setting the standard.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Where hotels should start<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The instinct is often to begin with the physical property. A ramp here, a widened doorway there, a refitted bathroom. That is usually the wrong starting point.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The right starting point is diagnostic. An honest audit of the current guest journey, end to end, with disabled travellers and their companions as the lens. Where does the experience break down? Where are the points of friction that cost bookings before the guest has even arrived? Where are the small interventions that unlock disproportionate commercial value?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">From that audit, a prioritised plan\u00a0emerges. In our experience, the digital layer, how the property presents itself online, how it can be researched, how it can be booked, usually delivers faster commercial return than physical refits. The physical changes matter, but they come second, and they are cheaper when they are informed by a clear strategy rather than driven by complaint.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Accessibility audits for hotels are the foundation of this work. They are also the foundation of Direct Access Certification, a structured pathway we are developing for operators who want to move beyond the accessible room and position their property, or their group, properly in this segment. More on that shortly.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">The summer peak will take care of itself<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Hotels across the UK and Europe will have a strong summer. The peak will deliver.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The operators who also have a strong October, a strong February, a higher repeat-visit rate and a more loyal guest base next year will be the ones who recognised that the off-peak gap is not a seasonal inevitability. It is a strategic problem with a demographic answer.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That is the conversation worth having now, while the summer runs itself.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">If you are serious about closing the off-peak gap next year, this is the work to start now. We should talk.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every hotel strategy meeting, across the UK and Europe, returns to the same three questions.\u00a0 How do we extend the season?\u00a0 How do we reduce the trough between peaks?\u00a0 How do we build loyalty in a market with low switching costs?\u00a0 This summer will take care of itself. Occupancy is up. Forward bookings are strong. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise - Direct Access<\/title>\n<meta name=\"description\" content=\"Disabled travellers and their companions book off-season, spend more, and return with a level of loyalty most marketing budgets cannot buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise - Direct Access\" \/>\n<meta property=\"og:description\" content=\"Disabled travellers and their companions book off-season, spend more, and return with a level of loyalty most marketing budgets cannot buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/\" \/>\n<meta property=\"og:site_name\" content=\"Direct Access\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DirectAccessGp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T08:53:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T14:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2026\/04\/shutterstock_2472057081-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DirectAccessGp\" \/>\n<meta name=\"twitter:site\" content=\"@DirectAccessGp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/\"},\"author\":{\"name\":\"Michael Miller\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/person\\\/64f905bd0f656ae73f75fc4cb19ed034\"},\"headline\":\"The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise\",\"datePublished\":\"2026-04-22T08:53:46+00:00\",\"dateModified\":\"2026-04-22T14:26:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/\"},\"wordCount\":1292,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/shutterstock_2472057081-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/\",\"name\":\"The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise - Direct Access\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/shutterstock_2472057081-scaled.jpg\",\"datePublished\":\"2026-04-22T08:53:46+00:00\",\"dateModified\":\"2026-04-22T14:26:30+00:00\",\"description\":\"Disabled travellers and their companions book off-season, spend more, and return with a level of loyalty most marketing budgets cannot buy.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/news\\\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/shutterstock_2472057081-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/shutterstock_2472057081-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/\",\"name\":\"Direct Access\",\"description\":\"International award-winning disability and accessibility organisation led by disabled people.\",\"publisher\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#organization\",\"name\":\"Direct Access\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Dark-Logo-Transparent-Background.png\",\"contentUrl\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Dark-Logo-Transparent-Background.png\",\"width\":1328,\"height\":262,\"caption\":\"Direct Access\"},\"image\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DirectAccessGp\\\/\",\"https:\\\/\\\/x.com\\\/DirectAccessGp\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/direct-access-consultancy-ltd\\\/\",\"https:\\\/\\\/www.instagram.com\\\/directaccessconsultancy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/person\\\/64f905bd0f656ae73f75fc4cb19ed034\",\"name\":\"Michael Miller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g\",\"caption\":\"Michael Miller\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise - Direct Access","description":"Disabled travellers and their companions book off-season, spend more, and return with a level of loyalty most marketing budgets cannot buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/","og_locale":"en_GB","og_type":"article","og_title":"The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise - Direct Access","og_description":"Disabled travellers and their companions book off-season, spend more, and return with a level of loyalty most marketing budgets cannot buy.","og_url":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/","og_site_name":"Direct Access","article_publisher":"https:\/\/www.facebook.com\/DirectAccessGp\/","article_published_time":"2026-04-22T08:53:46+00:00","article_modified_time":"2026-04-22T14:26:30+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2026\/04\/shutterstock_2472057081-scaled.jpg","type":"image\/jpeg"}],"author":"Michael Miller","twitter_card":"summary_large_image","twitter_creator":"@DirectAccessGp","twitter_site":"@DirectAccessGp","twitter_misc":{"Written by":"Michael Miller","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/#article","isPartOf":{"@id":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/"},"author":{"name":"Michael Miller","@id":"https:\/\/directaccessgp.com\/uk\/#\/schema\/person\/64f905bd0f656ae73f75fc4cb19ed034"},"headline":"The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise","datePublished":"2026-04-22T08:53:46+00:00","dateModified":"2026-04-22T14:26:30+00:00","mainEntityOfPage":{"@id":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/"},"wordCount":1292,"commentCount":0,"publisher":{"@id":"https:\/\/directaccessgp.com\/uk\/#organization"},"image":{"@id":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/#primaryimage"},"thumbnailUrl":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2026\/04\/shutterstock_2472057081-scaled.jpg","articleSection":["News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/","url":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/","name":"The Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise - Direct Access","isPartOf":{"@id":"https:\/\/directaccessgp.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/#primaryimage"},"image":{"@id":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/#primaryimage"},"thumbnailUrl":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2026\/04\/shutterstock_2472057081-scaled.jpg","datePublished":"2026-04-22T08:53:46+00:00","dateModified":"2026-04-22T14:26:30+00:00","description":"Disabled travellers and their companions book off-season, spend more, and return with a level of loyalty most marketing budgets cannot buy.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/directaccessgp.com\/uk\/news\/the-off-peak-gap-why-accessibility-is-a-hotel-revenue-strategy-not-a-compliance-exercise\/#primaryimage","url":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2026\/04\/shutterstock_2472057081-scaled.jpg","contentUrl":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2026\/04\/shutterstock_2472057081-scaled.jpg","width":2560,"height":1707},{"@type":"WebSite","@id":"https:\/\/directaccessgp.com\/uk\/#website","url":"https:\/\/directaccessgp.com\/uk\/","name":"Direct Access","description":"International award-winning disability and accessibility organisation led by disabled people.","publisher":{"@id":"https:\/\/directaccessgp.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directaccessgp.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/directaccessgp.com\/uk\/#organization","name":"Direct Access","url":"https:\/\/directaccessgp.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/directaccessgp.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2023\/04\/Dark-Logo-Transparent-Background.png","contentUrl":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2023\/04\/Dark-Logo-Transparent-Background.png","width":1328,"height":262,"caption":"Direct Access"},"image":{"@id":"https:\/\/directaccessgp.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DirectAccessGp\/","https:\/\/x.com\/DirectAccessGp","https:\/\/www.linkedin.com\/company\/direct-access-consultancy-ltd\/","https:\/\/www.instagram.com\/directaccessconsultancy\/"]},{"@type":"Person","@id":"https:\/\/directaccessgp.com\/uk\/#\/schema\/person\/64f905bd0f656ae73f75fc4cb19ed034","name":"Michael Miller","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g","caption":"Michael Miller"}}]}},"_links":{"self":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/posts\/5423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/comments?post=5423"}],"version-history":[{"count":0,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/posts\/5423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/media\/5425"}],"wp:attachment":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/media?parent=5423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/categories?post=5423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/tags?post=5423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}