{"id":5101,"date":"2025-05-13T09:06:19","date_gmt":"2025-05-13T09:06:19","guid":{"rendered":"https:\/\/directaccessgp.com\/uk\/?p=5101"},"modified":"2026-03-18T14:20:06","modified_gmt":"2026-03-18T14:20:06","slug":"federation-of-small-businesses","status":"publish","type":"post","link":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/","title":{"rendered":"Federation of Small Businesses &#8211; Consultancy &#038; Mystery Shopping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5101\" class=\"elementor elementor-5101\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fb4f78c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"fb4f78c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf8a0bc\" data-id=\"cf8a0bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721af21 elementor-invisible elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"721af21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Federation of Small Businesses &#8211; Consultancy &#038; Mystery Shopping<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26c6a31\" data-id=\"26c6a31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-714ee7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"714ee7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94ef759\" data-id=\"94ef759\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01b39e6 elementor-widget elementor-widget-spacer\" data-id=\"01b39e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36c1ee elementor-widget elementor-widget-post-info\" data-id=\"b36c1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b4e2a4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/uk\/2025\/05\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 13, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fd56615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd56615\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffec78\" data-id=\"1ffec78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb90a54 elementor-widget elementor-widget-text-editor\" data-id=\"bb90a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"166\" data-end=\"371\">The FSB champions small businesses and the self-employed across the UK, offering vital support through membership services including events, advice, and advocacy.<\/p><p data-start=\"405\" data-end=\"753\">FSB engaged Direct Access, to assess and improve the accessibility of its member journey \u2014 from initial awareness to ongoing service engagement. The aim was to ensure that disabled people experience a fully inclusive and accessible pathway when discovering, joining, and engaging with the organisation.<\/p><p data-start=\"827\" data-end=\"980\">We began by mapping the complete membership lifecycle, identifying key <em data-start=\"898\" data-end=\"911\">touchpoints<\/em> where current or potential members interact with FSB. This included:<\/p><ul data-start=\"982\" data-end=\"1261\"><li data-start=\"982\" data-end=\"1062\"><p data-start=\"984\" data-end=\"1062\"><strong data-start=\"984\" data-end=\"1003\">Discovery Stage<\/strong>: Accessibility of marketing materials (online and offline)<\/p><\/li><li data-start=\"1063\" data-end=\"1174\"><p data-start=\"1065\" data-end=\"1121\"><strong data-start=\"1065\" data-end=\"1082\">Joining Stage<\/strong>: The membership enrolment process via:<\/p><ul data-start=\"1124\" data-end=\"1174\"><li data-start=\"1124\" data-end=\"1133\"><p data-start=\"1126\" data-end=\"1133\">Website<\/p><\/li><li data-start=\"1136\" data-end=\"1147\"><p data-start=\"1138\" data-end=\"1147\">Telephone<\/p><\/li><li data-start=\"1150\" data-end=\"1174\"><p data-start=\"1152\" data-end=\"1174\">In-person interactions<\/p><\/li><\/ul><\/li><li data-start=\"1175\" data-end=\"1261\"><p data-start=\"1177\" data-end=\"1217\"><strong data-start=\"1177\" data-end=\"1197\">Engagement Stage<\/strong>: Key service areas:<\/p><ul data-start=\"1220\" data-end=\"1261\"><li data-start=\"1220\" data-end=\"1228\"><p data-start=\"1222\" data-end=\"1228\">Events<\/p><\/li><li data-start=\"1231\" data-end=\"1244\"><p data-start=\"1233\" data-end=\"1244\">Advice line<\/p><\/li><li data-start=\"1247\" data-end=\"1261\"><p data-start=\"1249\" data-end=\"1261\">Document hub<\/p><\/li><\/ul><\/li><\/ul><p data-start=\"1263\" data-end=\"1484\">Each of these areas was reviewed through the lens of disabled user experience, leveraging the insight of our team of disabled professionals. This brought forward perspectives often overlooked in traditional access audits.<\/p><p data-start=\"1528\" data-end=\"1669\">A visual map of the membership journey was developed, documenting where and how disabled users interact with FSB. This mapping allowed us to:<\/p><ul data-start=\"1671\" data-end=\"1847\"><li data-start=\"1671\" data-end=\"1721\"><p data-start=\"1673\" data-end=\"1721\">Pinpoint barriers to accessibility at each stage<\/p><\/li><li data-start=\"1722\" data-end=\"1790\"><p data-start=\"1724\" data-end=\"1790\">Identify good practices that could be scaled across other services<\/p><\/li><li data-start=\"1791\" data-end=\"1847\"><p data-start=\"1793\" data-end=\"1847\">Flag overlooked interactions or atypical user journeys<\/p><\/li><\/ul><p data-start=\"1849\" data-end=\"2075\">This mapping also included potential &#8220;outlier&#8221; touchpoints that may not fall under membership, events, or advice services but nonetheless impact user experience \u2014 such as automated communications or informal member networking.<\/p><p data-start=\"1849\" data-end=\"2075\">\u00a0<\/p><h3 data-start=\"2082\" data-end=\"2150\"><strong data-start=\"2086\" data-end=\"2148\">Accessibility Assessments of Key Communication Channels<\/strong><\/h3><p data-start=\"2151\" data-end=\"2230\">An in-depth audit was conducted across all communication channels, focusing on:<\/p><ul data-start=\"2232\" data-end=\"2545\"><li data-start=\"2232\" data-end=\"2305\"><p data-start=\"2234\" data-end=\"2305\"><strong data-start=\"2234\" data-end=\"2245\">Website<\/strong>: Navigation, screen-reader compatibility, content structure<\/p><\/li><li data-start=\"2306\" data-end=\"2382\"><p data-start=\"2308\" data-end=\"2382\"><strong data-start=\"2308\" data-end=\"2317\">Email<\/strong>: Clarity, accessible formatting (including Word and tagged PDFs)<\/p><\/li><li data-start=\"2383\" data-end=\"2464\"><p data-start=\"2385\" data-end=\"2464\"><strong data-start=\"2385\" data-end=\"2407\">Telephone Services<\/strong>: Usability for people with hearing or speech impairments<\/p><\/li><li data-start=\"2465\" data-end=\"2545\"><p data-start=\"2467\" data-end=\"2545\"><strong data-start=\"2467\" data-end=\"2488\">Printed Materials<\/strong>: Layout, language complexity, contrast, and font choices<\/p><\/li><\/ul><p>\u00a0<\/p><p data-start=\"2547\" data-end=\"2716\">We advised against the use of capitalised text and stylised fonts, and recommended avoiding overlaying text on images \u2014 small but powerful changes with immediate impact.<\/p><p data-start=\"3471\" data-end=\"3601\">Across the board, we offered tailored recommendations that balanced ease of implementation with meaningful impact.<\/p><p data-start=\"3471\" data-end=\"3601\">\u00a0<\/p><p data-start=\"3471\" data-end=\"3601\">These included:<\/p><ul data-start=\"3603\" data-end=\"3961\"><li data-start=\"3603\" data-end=\"3692\"><p data-start=\"3605\" data-end=\"3692\">Publishing all critical member-facing documents in both accessible PDF and Word formats<\/p><\/li><li data-start=\"3693\" data-end=\"3759\"><p data-start=\"3695\" data-end=\"3759\">Applying WCAG 2.2-compliant design principles to website updates<\/p><\/li><li data-start=\"3760\" data-end=\"3815\"><p data-start=\"3762\" data-end=\"3815\">Integrating user feedback loops with disabled members<\/p><\/li><li data-start=\"3816\" data-end=\"3888\"><p data-start=\"3818\" data-end=\"3888\">Introducing plain language and Easy Read versions of complex documents<\/p><\/li><li data-start=\"3889\" data-end=\"3961\"><p data-start=\"3891\" data-end=\"3961\">Providing practical staff training to improve inclusive communications<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ea8707a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea8707a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5b3935\" data-id=\"b5b3935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e53612 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"0e53612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/uk\/news\/return-to-office-mandates-are-an-inclusion-crisis-in-disguise\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Return-to-Office Mandates Are an Inclusion Crisis in Disguise<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/uk\/news\/the-uk-governments-attack-on-access-to-work-is-an-affront-to-inclusion-2\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">The UK Government&#8217;s Attack on Access to Work Is an Affront to Inclusion<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e728e73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e728e73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88c3afb\" data-id=\"88c3afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The FSB champions small businesses and the self-employed across the UK, offering vital support through membership services including events, advice, and advocacy. FSB engaged Direct Access, to assess and improve the accessibility of its member journey \u2014 from initial awareness to ongoing service engagement. The aim was to ensure that disabled people experience a fully [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5103,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[177],"class_list":["post-5101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-consultancy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Federation of Small Businesses - Consultancy &amp; Mystery Shopping - Direct Access<\/title>\n<meta name=\"description\" content=\"The FSB champions small businesses and the self-employed across the UK, offering vital support through membership services and advocacy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Federation of Small Businesses - Consultancy &amp; Mystery Shopping - Direct Access\" \/>\n<meta property=\"og:description\" content=\"The FSB champions small businesses and the self-employed across the UK, offering vital support through membership services and advocacy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Direct Access\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DirectAccessGp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T09:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T14:20:06+00:00\" \/>\n<meta name=\"author\" content=\"Michael Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DirectAccessGp\" \/>\n<meta name=\"twitter:site\" content=\"@DirectAccessGp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/\"},\"author\":{\"name\":\"Michael Miller\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/person\\\/64f905bd0f656ae73f75fc4cb19ed034\"},\"headline\":\"Federation of Small Businesses &#8211; Consultancy &#038; Mystery Shopping\",\"datePublished\":\"2025-05-13T09:06:19+00:00\",\"dateModified\":\"2026-03-18T14:20:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/public.avif\",\"keywords\":[\"consultancy\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/\",\"name\":\"Federation of Small Businesses - Consultancy & Mystery Shopping - Direct Access\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/public.avif\",\"datePublished\":\"2025-05-13T09:06:19+00:00\",\"dateModified\":\"2026-03-18T14:20:06+00:00\",\"description\":\"The FSB champions small businesses and the self-employed across the UK, offering vital support through membership services and advocacy.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/federation-of-small-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/public.avif\",\"contentUrl\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/public.avif\",\"caption\":\"Federation of Small Businesses Logo.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/\",\"name\":\"Direct Access\",\"description\":\"International award-winning disability and accessibility organisation led by disabled people.\",\"publisher\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#organization\",\"name\":\"Direct Access\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Dark-Logo-Transparent-Background.png\",\"contentUrl\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Dark-Logo-Transparent-Background.png\",\"width\":1328,\"height\":262,\"caption\":\"Direct Access\"},\"image\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DirectAccessGp\\\/\",\"https:\\\/\\\/x.com\\\/DirectAccessGp\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/direct-access-consultancy-ltd\\\/\",\"https:\\\/\\\/www.instagram.com\\\/directaccessconsultancy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/person\\\/64f905bd0f656ae73f75fc4cb19ed034\",\"name\":\"Michael Miller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g\",\"caption\":\"Michael Miller\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Federation of Small Businesses - Consultancy & Mystery Shopping - Direct Access","description":"The FSB champions small businesses and the self-employed across the UK, offering vital support through membership services and advocacy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/","og_locale":"en_GB","og_type":"article","og_title":"Federation of Small Businesses - Consultancy & Mystery Shopping - Direct Access","og_description":"The FSB champions small businesses and the self-employed across the UK, offering vital support through membership services and advocacy.","og_url":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/","og_site_name":"Direct Access","article_publisher":"https:\/\/www.facebook.com\/DirectAccessGp\/","article_published_time":"2025-05-13T09:06:19+00:00","article_modified_time":"2026-03-18T14:20:06+00:00","author":"Michael Miller","twitter_card":"summary_large_image","twitter_creator":"@DirectAccessGp","twitter_site":"@DirectAccessGp","twitter_misc":{"Written by":"Michael Miller","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/#article","isPartOf":{"@id":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/"},"author":{"name":"Michael Miller","@id":"https:\/\/directaccessgp.com\/uk\/#\/schema\/person\/64f905bd0f656ae73f75fc4cb19ed034"},"headline":"Federation of Small Businesses &#8211; Consultancy &#038; Mystery Shopping","datePublished":"2025-05-13T09:06:19+00:00","dateModified":"2026-03-18T14:20:06+00:00","mainEntityOfPage":{"@id":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/"},"wordCount":372,"commentCount":0,"publisher":{"@id":"https:\/\/directaccessgp.com\/uk\/#organization"},"image":{"@id":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2025\/05\/public.avif","keywords":["consultancy"],"articleSection":["Case Studies"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/","url":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/","name":"Federation of Small Businesses - Consultancy & Mystery Shopping - Direct Access","isPartOf":{"@id":"https:\/\/directaccessgp.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/#primaryimage"},"image":{"@id":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2025\/05\/public.avif","datePublished":"2025-05-13T09:06:19+00:00","dateModified":"2026-03-18T14:20:06+00:00","description":"The FSB champions small businesses and the self-employed across the UK, offering vital support through membership services and advocacy.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/directaccessgp.com\/uk\/case-studies\/federation-of-small-businesses\/#primaryimage","url":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2025\/05\/public.avif","contentUrl":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2025\/05\/public.avif","caption":"Federation of Small Businesses Logo."},{"@type":"WebSite","@id":"https:\/\/directaccessgp.com\/uk\/#website","url":"https:\/\/directaccessgp.com\/uk\/","name":"Direct Access","description":"International award-winning disability and accessibility organisation led by disabled people.","publisher":{"@id":"https:\/\/directaccessgp.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directaccessgp.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/directaccessgp.com\/uk\/#organization","name":"Direct Access","url":"https:\/\/directaccessgp.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/directaccessgp.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2023\/04\/Dark-Logo-Transparent-Background.png","contentUrl":"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2023\/04\/Dark-Logo-Transparent-Background.png","width":1328,"height":262,"caption":"Direct Access"},"image":{"@id":"https:\/\/directaccessgp.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DirectAccessGp\/","https:\/\/x.com\/DirectAccessGp","https:\/\/www.linkedin.com\/company\/direct-access-consultancy-ltd\/","https:\/\/www.instagram.com\/directaccessconsultancy\/"]},{"@type":"Person","@id":"https:\/\/directaccessgp.com\/uk\/#\/schema\/person\/64f905bd0f656ae73f75fc4cb19ed034","name":"Michael Miller","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ade228b7aa4f7f7a49d278fb3c5394e95935e3860f004de3615bb830d47e34b7?s=96&d=mm&r=g","caption":"Michael Miller"}}]}},"_links":{"self":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/posts\/5101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/comments?post=5101"}],"version-history":[{"count":0,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/posts\/5101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/media\/5103"}],"wp:attachment":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/media?parent=5101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/categories?post=5101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/tags?post=5101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}