{"id":4766,"date":"2024-07-31T14:19:23","date_gmt":"2024-07-31T14:19:23","guid":{"rendered":"https:\/\/directaccessgp.com\/uk\/?p=4766"},"modified":"2026-03-31T11:09:29","modified_gmt":"2026-03-31T11:09:29","slug":"sweaty-betty","status":"publish","type":"post","link":"https:\/\/directaccessgp.com\/uk\/case-studies\/sweaty-betty\/","title":{"rendered":"Sweaty Betty &#8211; Access Audits and Disability Awareness Training"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4766\" class=\"elementor elementor-4766\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fb4f78c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"fb4f78c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf8a0bc\" data-id=\"cf8a0bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721af21 elementor-invisible elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"721af21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sweaty Betty &#8211; Access Audits and Disability Awareness Training<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26c6a31\" data-id=\"26c6a31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-714ee7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"714ee7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94ef759\" data-id=\"94ef759\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01b39e6 elementor-widget elementor-widget-spacer\" data-id=\"01b39e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36c1ee elementor-widget elementor-widget-post-info\" data-id=\"b36c1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b4e2a4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/uk\/2024\/07\/31\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 31, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-98088e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98088e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1715c6\" data-id=\"d1715c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8932b4 elementor-widget elementor-widget-image\" data-id=\"e8932b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"506\" src=\"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/07\/sweaty-betty-flatiron.webp\" class=\"attachment-large size-large wp-image-4767\" alt=\"The interior store floor of a Sweaty Betty; a womenswear retailer. Mannequins modelling clothes are displayed in the center of the room. On the left wall is a glowing red LED Light fixture which spells Sweaty Betty. Directly underneath is a long row of clothes displayed on racks.\" srcset=\"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/07\/sweaty-betty-flatiron.webp 870w, https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/07\/sweaty-betty-flatiron-300x190.webp 300w, https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/07\/sweaty-betty-flatiron-768x486.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-92e8715\" data-id=\"92e8715\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efc6e79 elementor-widget elementor-widget-text-editor\" data-id=\"efc6e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Direct Access are the access consultants for Sweaty Betty; a British retailer specialising in women&#8217;s activewear who have over 60 stores in the UK and several others across the world in territories such as Canada, Germany, Ireland, Hong Kong, Singapore, and the United States.\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">The company&#8217;s ethos is rooted in the empowerment of women and girls from every background to get active and stay active, including disabled people.<\/span><\/p><p>Direct Access delivered access audits of the franchise&#8217;s UK branches in Reigate, Fulham, King&#8217;s Cross, and Harrogate.<\/p><p>To ensure disabled people, senior citizens, families with buggies, people with temporary injuries, and visitors with luggage all benefit from improved access, our team of disabled consultants reviewed the site within different contexts and from multiple perspectives, highlighting adjustments which would benefit every type of visitor including<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0staff and visiting customers.<\/span><\/p><p>Direct Access offered advice on frequently occurring aspects of retail accessibility, such as the height at which displays and counters were placed, colour contrast within the store space, as well as the surfacing and layout of the overall environment. Inclusive of the storefront, our audits took into account back-of-house areas such as storerooms, staff lavatories, staff rooms, on-site dance studios, kitchenettes, entry and egress routes, and each location&#8217;s evacuation protocol.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e9e6cb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9e6cb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b7b458\" data-id=\"2b7b458\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-834b18d elementor-widget elementor-widget-text-editor\" data-id=\"834b18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our consultants delivered Disability Awareness Training to Sweaty Betty store management and other stakeholders, ensuring t<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">hat each individual store was able to go beyond mere compliance and deliver an engaging, welcoming, and overall inclusive experience for its visitors. To go beyond\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">accessibility legislation and embed a deeper understanding of disability-related issues and challenges, the training included basic sign language, a crash course dispelling disability-related myths, and a deep-dive into positive and negative language.<\/span><\/p><p>In 2015, Sweaty Betty won an award for &#8220;Healthiest Employees&#8221; as part of Vitality Health Insurances&#8217; Britain&#8217;s Healthiest Workplace Awards.\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">The retailer has its own Foundation which engages in sport advocacy for girls who are the least active and who face the biggest barriers to being active, particularly those from lower income families and ethnically diverse communities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ea8707a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea8707a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5b3935\" data-id=\"b5b3935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e53612 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"0e53612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/uk\/news\/why-architects-need-accessibility-experts-for-new-build-design-projects\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Why architects need accessibility consultants for New Build design projects<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/uk\/news\/how-to-create-accessible-and-inclusive-social-media-content\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">How to create accessible and inclusive social media content<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e728e73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e728e73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88c3afb\" data-id=\"88c3afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Direct Access are the access consultants for Sweaty Betty; a British retailer specialising in women&#8217;s activewear who have over 60 stores in the UK and several others across the world in territories such as Canada, Germany, Ireland, Hong Kong, Singapore, and the United States.\u00a0The company&#8217;s ethos is rooted in the empowerment of women and girls [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4767,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[177,179],"class_list":["post-4766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-consultancy","tag-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sweaty Betty - Access Audits and Disability Awareness Training - Direct Access<\/title>\n<meta name=\"description\" content=\"Direct Access are access consultants for Sweaty Betty; a British retailer specialising in women&#039;s activewear with over 50 UK boutiques alone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directaccessgp.com\/uk\/case-studies\/sweaty-betty\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweaty Betty - Access Audits and Disability Awareness Training - Direct Access\" \/>\n<meta property=\"og:description\" content=\"Direct Access are access consultants for Sweaty Betty; a British retailer specialising in women&#039;s activewear with over 50 UK boutiques alone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directaccessgp.com\/uk\/case-studies\/sweaty-betty\/\" \/>\n<meta property=\"og:site_name\" content=\"Direct Access\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DirectAccessGp\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T14:19:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T11:09:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/07\/sweaty-betty-flatiron.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Michael Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DirectAccessGp\" \/>\n<meta name=\"twitter:site\" content=\"@DirectAccessGp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/sweaty-betty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/case-studies\\\/sweaty-betty\\\/\"},\"author\":{\"name\":\"Michael Miller\",\"@id\":\"https:\\\/\\\/directaccessgp.com\\\/uk\\\/#\\\/schema\\\/person\\\/64f905bd0f656ae73f75fc4cb19ed034\"},\"headline\":\"Sweaty Betty &#8211; 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