{"id":4592,"date":"2024-04-09T13:02:24","date_gmt":"2024-04-09T13:02:24","guid":{"rendered":"https:\/\/directaccessgp.com\/uk\/?page_id=4592"},"modified":"2026-01-19T13:38:59","modified_gmt":"2026-01-19T13:38:59","slug":"safina-ahmad","status":"publish","type":"page","link":"https:\/\/directaccessgp.com\/uk\/about-us\/safina-ahmad\/","title":{"rendered":"Safina Ahmad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4592\" class=\"elementor elementor-4592\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8af3bc4 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"8af3bc4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-503cb29\" data-id=\"503cb29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bb0bf3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0bb0bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Safina Ahmad<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f8600 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"06f8600\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Procurement and Marketing Director<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42b9ceb\" data-id=\"42b9ceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db1fc06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db1fc06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f2e713\" data-id=\"7f2e713\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2b5941 elementor-widget elementor-widget-spacer\" data-id=\"e2b5941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4834cc elementor-widget elementor-widget-spacer\" data-id=\"c4834cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e8aeb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e8aeb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c174eb6\" data-id=\"c174eb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e6c412 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5e6c412\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-ogsb=\"white\"><p><span style=\"color: #000000;\" data-ogsc=\"black\"><strong><span class=\"mark1dr6sfngs\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Safina<\/span>\u00a0<\/strong>joins the business with almost two decades of experience in new development consultancy &amp; sales, business development, and bid writing across diverse sectors. In the realm of new development,\u00a0<span class=\"mark1dr6sfngs\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Safina<\/span> provided her clients with a crucial UX perspective for property design, marketing spaces and sales campaigns, all with a focus on enhancing user experience.<\/span><\/p><\/div><div data-ogsb=\"white\"><p><span style=\"color: #000000;\" data-ogsc=\"black\">Before joining Direct Access,\u00a0<span class=\"mark1dr6sfngs\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Safina<\/span>\u00a0played a pivotal role at a prominent care home management company as a New Business Consultant. Her approach to growth\u00a0objectives\u00a0looked beyond inspection\u00a0and contract\u00a0criteria,\u00a0and instead centered\u00a0the experiences of care home clients. This strategic\u00a0shift not only ensured life-altering improvements for the residents, and peace of mind for their families, but also proved instrumental in securing new business contracts. \u00a0<\/span><\/p><\/div><div data-ogsb=\"white\"><p><span style=\"color: #000000;\" data-ogsc=\"black\"><span class=\"mark1dr6sfngs\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Safina<\/span>\u00a0says she is delighted to join Direct Access because of its unique ability to marry\u00a0their clients\u2019 operational goals with\u00a0genuine a commitment to enhancing the experiences of all stakeholders. Ensuring accessibility to all spaces and all experiences,\u00a0benefits everyone.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d738d97\" data-id=\"d738d97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82f8024 elementor-widget elementor-widget-image\" data-id=\"82f8024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"737\" height=\"738\" src=\"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/04\/Safina-Ahmed.jpeg\" class=\"attachment-large size-large wp-image-4594\" alt=\"A photograph of a woman with long black hair, Safina Ahmad, gesturing her hand out while giving a speech.\" srcset=\"https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/04\/Safina-Ahmed.jpeg 737w, https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/04\/Safina-Ahmed-300x300.jpeg 300w, https:\/\/directaccessgp.com\/uk\/wp-content\/uploads\/2024\/04\/Safina-Ahmed-150x150.jpeg 150w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3566a elementor-widget elementor-widget-spacer\" data-id=\"fd3566a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Safina Ahmad Procurement and Marketing Director Safina\u00a0joins the business with almost two decades of experience in new development consultancy &amp; sales, business development, and bid writing across diverse sectors. In the realm of new development,\u00a0Safina provided her clients with a crucial UX perspective for property design, marketing spaces and sales campaigns, all with a focus [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4591,"parent":3529,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4592","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/pages\/4592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/comments?post=4592"}],"version-history":[{"count":0,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/pages\/4592\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/pages\/3529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/media\/4591"}],"wp:attachment":[{"href":"https:\/\/directaccessgp.com\/uk\/wp-json\/wp\/v2\/media?parent=4592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}