{"id":4050,"date":"2023-07-14T11:33:58","date_gmt":"2023-07-14T11:33:58","guid":{"rendered":"https:\/\/directaccessgp.com\/uk\/?page_id=4050"},"modified":"2026-03-25T12:58:40","modified_gmt":"2026-03-25T12:58:40","slug":"news","status":"publish","type":"page","link":"https:\/\/directaccessgp.com\/uk\/news\/","title":{"rendered":"Insights"},"content":{"rendered":"\t\t
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Direct Access<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWhy the Best Talent Chooses Accessible Employers\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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The employers winning the competition for talent are not always the ones offering the highest salaries.\u00a0The winners are the organisations removing the barriers that keep skilled people out.\u00a0 Nearly one\u00a0in four working-age adults is disabled. An employer whose hiring\u00a0doesn’t\u00a0account for them is competing for a shrunken pool of candidates and<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tWhy Reasonable Adjustments Are a Benefit to Businesses Not a Favour to Customers\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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What are \u201cReasonable Adjustments\u201d? Reasonable adjustments are legal changes, adaptations, or accommodations made by employers, service providers, or educational institutions to ensure that disabled individuals are not substantially disadvantaged. They promote equal access to opportunities, employment, and services. Many business owners think that reasonable adjustments are purely about avoiding legal<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tHow Accessibility and Inclusion Became Convenience in Retail\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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When was the last time you chose the stairs over the lift or escalator? For most people, the answer is rarely. Recent research from the University of Peking in Beijing, replicating earlier findings from the University of Montreal, found that people overwhelmingly favour the path of least resistance when navigating<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tAccessibility: Retail’s Last and Largest Untapped Growth Lever\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Accessibility problems in retail parks are not accidental; they are a byproduct of the original commercial logic behind retail park design, and increasingly, they are becoming a major drag on footfall, dwell time, and long-term profitability, Large retail parks were originally designed around a simple commercial model: high-volume visits on<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tThe Hidden Value of Accessibility Policy That Businesses Ignore\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Most accessibility policies aren’t worth the PDF they’re saved in. That sounds harsh. It isn’t. A policy that nobody implements is a policy in name only, and the gap between what an organisation says and what it actually does is where the trouble lives. Customers notice. Regulators notice. The press<\/p>\n\t\t<\/div>\n\t\t\n\t\t

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\n\t\t\t\n\t\t\t\tThe \u00a317 Billion Opportunity Hidden in Website Accessibility\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Most websites don’t work for one in five of their users. Most businesses don’t know it. Most agencies don’t tell them. That’s not an indictment of disabled users. It’s a description of an industry that has, for years, treated accessibility as someone else’s problem. The cost of that quiet decision<\/p>\n\t\t<\/div>\n\t\t\n\t\t

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\n\t\t\t\n\t\t\t\tWhy Inaccessibility Is Costing You Deaf Customers\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Most businesses\u00a0don\u2019t\u00a0lose Deaf and hard-of-hearing customers in a single, visible moment.\u00a0They lose them quietly, at various junctions of the visitor journey.\u00a0 Whether\u00a0it’s\u00a0inaccessible marketing, broken checkout flows, or ineffective customer support, the outcome is\u00a0the same: frustration. And that frustration shows up in the metrics businesses already track. Lower conversions. Weaker sales<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tHow Accessibility Prevents Micro-Apartments From Shrinking Further\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Micro-apartments have a floor they cannot go below, and that floor is set by accessibility standards. This is not a constraint to resist. It is the reason housing\u00a0remains\u00a0habitable for the population that\u00a0actually exists.\u00a0 Micro-apartments are like the fast food of the housing market. In certain\u00a0situations\u00a0they can be convenient, sometimes necessary,<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tThe Off-Peak Gap: Why Accessibility Is a Hotel Revenue Strategy Not a Compliance Exercise\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Every hotel strategy meeting, across the UK and Europe, returns to the same three questions.  How do we extend the season?  How do we reduce the trough between peaks?  How do we build loyalty in a market with low switching costs?  This summer will take care of itself. Occupancy is<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tHow UK Holiday Parks Can Close the Commercial Gap They’ve Been Sitting On\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Introduction Disabled travellers are the most under-served audience in UK tourism, despite being one of its most commercially valuable.  Nowhere is that truer than in the UK holiday park and caravan sector.  For decades, disability charities, community groups and family networks have been block-booking UK holiday parks. Not because operators marketed to them.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tRetail\u2019s Digital Revolution Has an Accessibility Blind Spot Which Is Costing Millions\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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E-commerce doesn\u2019t have a traffic problem. It has a completion problem. Customers are landing on your site, engaging with products, and then dropping off before purchase. Not because of price. Not because of competition. But because something in the journey is getting in their way. Most retailers don\u2019t see it.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tWhy Accessibility Is an Operational Advantage for Schools\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Many schools are currently paying the price for poor design. Bottlenecked corridors, wayfinding changes every September, amplified noise in classrooms, non-compliant restrooms, and poor furniture choices each result in friction for school managers. It shows up as: Lost teaching time during lesson changeovers Staff pulled away from teaching to manage<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tThe BBC Got It Wrong: How Schools Can Support Every ASN Student\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Recently, the BBC published an alarming article that\u00a0identified\u00a0a growing gap between the support\u00a0required\u00a0for ASN pupils and what schools are currently able to deliver due to limited support staff, resources, and limited guidance. The article also points out that almost 300,000 Scottish school pupils (about\u00a043%\u00a0overall) are categorised as ASN, with the<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tRethinking Disability: Why We Advocate Socially but Experience Medically\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Anyone who knows anything about Direct Access\u00a0likely understands\u00a0that as a consultancy founded by people with disabilities, we take an empathetic, person-focused approach to accessibility and inclusive design.\u00a0 Of course, as a business, we also try to highlight how providing disability access provides social and financial value to our clients, but<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tThe Competitive Advantage of ADHD-Friendly Workplaces\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Globally, ADHD is estimated to affect around 5\u20137% of children and approximately 2\u20135% of adults, although many studies suggest that the condition is frequently underdiagnosed, meaning the true prevalence may be even higher. Given the significant proportion of people living with disabilities more broadly, it is essential that organisations ensure<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t

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