{"id":736,"date":"2022-06-25T12:03:18","date_gmt":"2022-06-25T12:03:18","guid":{"rendered":"https:\/\/directaccessgp.com\/ae\/?p=736"},"modified":"2025-04-10T15:29:49","modified_gmt":"2025-04-10T15:29:49","slug":"why-providing-sign-language-content-is-essential-to-digital-media","status":"publish","type":"post","link":"https:\/\/directaccessgp.com\/ae\/news\/why-providing-sign-language-content-is-essential-to-digital-media\/","title":{"rendered":"Why providing sign language content is essential to digital media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"736\" class=\"elementor elementor-736\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-22db05b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"22db05b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a47e8df\" data-id=\"a47e8df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bd7379 elementor-invisible elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4bd7379\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why providing sign language content is essential to digital media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15a847f\" data-id=\"15a847f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-735a331 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"735a331\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b738333\" data-id=\"b738333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c62c1f elementor-widget elementor-widget-spacer\" data-id=\"3c62c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9413aa elementor-widget elementor-widget-post-info\" data-id=\"d9413aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b4e2a4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/ae\/2022\/06\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 25, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-97ad70d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97ad70d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-59edfd7\" data-id=\"59edfd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1d72a3 elementor-widget elementor-widget-image\" data-id=\"d1d72a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"484\" src=\"https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/BSL-Interpretation-e1656600013836-1024x619.jpg\" class=\"attachment-large size-large wp-image-740\" alt=\"A young woman signs British sign language to a man set opposite her in an office space.\" srcset=\"https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/BSL-Interpretation-e1656600013836-1024x619.jpg.webp 1024w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/BSL-Interpretation-e1656600013836-300x181.jpg.webp 300w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/BSL-Interpretation-e1656600013836-768x464.jpg.webp 768w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/BSL-Interpretation-e1656600013836.jpg.webp 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aab5aa4\" data-id=\"aab5aa4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d729495 elementor-widget elementor-widget-text-editor\" data-id=\"d729495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"simplyweb-checked\"><span class=\"simplyweb-checked\" style=\"color: #000000;\">When talking about accessibility, what first comes to mind for most people is the physical environment; the tangible space with which a disabled person might interact. However, there are many other areas we ought to consider when working out how to generate truly accessible environments.<\/span><\/p><p class=\"simplyweb-checked\"><span class=\"simplyweb-checked\" style=\"color: #000000;\">In today\u2019s blog, we will be considering the accessibility of language, and by extension, auditory accessibility, and why providing sign language content is crucial for facility owners hoping to attract both disabled and non-disabled people to their site.<\/span><\/p><p><span class=\"simplyweb-checked\" style=\"color: #000000;\">It\u2019s important to first understand the reason that our brains jump to physical access above all else. Though there are many, a primary one is that for many decades (with a few exceptions), disabled people have rarely received a platform in pop culture that would allow them to be visible to the masses. In most societies of the twentieth century, government institutions and mass media rarely considered accessibility or disability representation in any area; physical, social, or digital.<\/span><\/p><p><span style=\"color: #000000;\">In addition to this, many disabilities that we are aware of today were simply not known to most people. To many, disability just meant being in a wheelchair or wearing a cast due to a temporary injury. Permanently disabled people, on the other hand, were perceived to be something of a rarity, because environments did not exist for them to interact freely, therefore were less inclined to take part in society, and thus were less visible to most of us who lacked a friend who was disabled, or a co-worker, or a family member.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c2b0925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2b0925\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12f04f4\" data-id=\"12f04f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8461d8a elementor-widget elementor-widget-text-editor\" data-id=\"8461d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Only during these past few decades have we truly begun to identify disability and legislate disability rights in a way that has meaningfully resulted in widespread awareness of disability-related issues \u2013 and we still have a long way to go in this regard.<\/span><\/p><p><span style=\"color: #000000;\">However, the incremental and increasing progress in disability rights, both in terms of our culture, and our institutions, is precisely why providing BSL content is not only important but necessary for business owners and service providers.<\/span><\/p><p class=\"MsoNormal\"><span style=\"color: #000000;\">As standards have changed, with the publishing of laws such as the Equality Act, the Web Content Accessibility Guidelines, and others, legislation now fully supports what Direct Access has continually worked to achieve; by making accessibility and inclusion the standard. Service providers are now duty-bound to provide not only physical accessibility but sensory and digital accessibility. Language and communication are obviously, key factors in each of these areas, so providing accessible formats such as Sign Language is key to meeting this requirement.<\/span><\/p><p class=\"MsoNormal\"><span style=\"color: #000000;\">In the digital and automised era in which we live, computers are becoming a key tool in the lives of most disabled people, being used for everything from buying groceries, to arranging doctor\u2019s appointments, to even physical tasks such as opening doors. However, it is obviously not possible to live a healthy and normal life indoors and in isolation, which is a lifestyle that we must never allow people to endure again (disabled or otherwise).<\/span><\/p><p><span style=\"color: #000000;\">One way we can achieve this is by providing disabled people the resources they need to enjoy equal access in all aspects of society. Sign language video content is the ideal solution to utilising technology in a way that allows disabled people access to everything from key information, to maps, to instructions, wherever they are.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba4a0c5\" data-id=\"ba4a0c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebe6c5a elementor-widget elementor-widget-image\" data-id=\"ebe6c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"594\" src=\"https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/bsl-e1650472418973.jpg\" class=\"attachment-large size-large wp-image-742\" alt=\"A young woman signs &quot;How are you?&quot; in British sign language.\" srcset=\"https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/bsl-e1650472418973.jpg.webp 810w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/bsl-e1650472418973-300x223.jpg.webp 300w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2023\/08\/bsl-e1650472418973-768x570.jpg.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-573d75f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"573d75f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-953a86f\" data-id=\"953a86f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08216f9 elementor-widget elementor-widget-text-editor\" data-id=\"08216f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Sign Language content is already a necessity for a large portion of the disabled population. The UN estimates that there are roughly 70 million people utilising about 130 different sign languages worldwide. Most of them being deaf, and using their own local language, as sign language is neither generic, nor all-encompassing. Thus, it is vital to implement the most appropriate form of sign language content for your region\u2019s audience.<\/span><\/p><p><span style=\"color: #000000;\">In the UK, BSL is the most popular form of Sign Language. However, if the majority of your facility users are not native signers, (despite your facility being UK based), then you should rethink which form of Sign Language is most appropriate for your facility.<\/span><\/p><p><span style=\"color: #000000;\">For instance, if you manage a place of worship such as a Mosque and wish to offer a bespoke sign language video, employing a signer who understands Indo-Pakistani Sign Language may be more appropriate for your audience as opposed to a BSL signer.<\/span><\/p><p><span style=\"color: #000000;\">As well as public spaces, diversification has also increased in our workplaces. With a welcome rise in disabled people entering the workforce; office environments, conference halls, and reception desks must facilitate both visitors and their employees with sign language interpreters, or at the very least, digital BSL content specifically tailored to that environment, such as bespoke video content that offers information disabled people might otherwise need to receive from a member of staff speaking to them.<\/span><\/p><p><span style=\"color: #000000;\">In addition to corporate settings, doctors\u2019 offices, museums, entertainment venues, supermarkets, shopping centers, railway stations, bus stations, and sports centres; anywhere public for that matter, are now held to a similar degree of scrutiny \u2013 as these areas working in accordance with each other is what it will take to create a truly equal and accessible society.<\/span><\/p><p><span style=\"color: #000000;\">As social awareness for disability issues increases within some of the world\u2019s largest corporations, the expectation from the public for smaller businesses following suit has already followed. This can also be said for the potential rewards that small businesses can reap from becoming accessible to disabled people in their community.<\/span><\/p><p><span style=\"color: #000000;\">Not only can providing Sign Language content better your brand and diversify your customer pool to include Deaf people, but it also allows you to stand out from competitors, as well as attract non-disabled people who might accompany their Deaf friends. In addition, people who are neurodiverse, such as autistic people, people with Down Syndrome, and people with non-verbal or physical impairments such as Cerebral Palsy.<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight ); color: #000000;\">As an organisation founded by deaf people, Direct Access understands the need for BSL content better than most. That\u2019s why we provide bespoke BSL content so that you can communicate crucial information to deaf people, while also providing non-disabled people with the tools they need to learn the fundamentals of sign language communication.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-10a7c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10a7c95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf93b5\" data-id=\"edf93b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ea379 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"35ea379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/ae\/news\/direct-access-receive-sustainability-prize-at-expo-2020-supplier-awards\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Direct Access receive Sustainability Prize at Expo 2020 Supplier Awards<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/ae\/news\/the-health-benefits-of-quiet-and-sensory-rooms\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">The health benefits of quiet and sensory rooms<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b922621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b922621\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9b50c2\" data-id=\"b9b50c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When talking about accessibility, what first comes to mind for most people is the physical environment; the tangible space with which a disabled person might interact. However, there are many other areas we ought to consider when working out how to generate truly accessible environments. In today\u2019s blog, we will be considering the accessibility of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":739,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[10],"class_list":["post-736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-accessibility-guidance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why providing sign language content is essential to digital media - Direct Access Middle East<\/title>\n<meta name=\"description\" content=\"With the publishing of laws such as the Equality Act, the Web Content Accessibility Guidelines, and others, BSL content is essential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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