{"id":3116,"date":"2024-08-02T09:48:00","date_gmt":"2024-08-02T09:48:00","guid":{"rendered":"https:\/\/directaccessgp.com\/ae\/?p=3116"},"modified":"2025-04-10T14:55:33","modified_gmt":"2025-04-10T14:55:33","slug":"how-to-create-accessible-and-inclusive-social-media-content","status":"publish","type":"post","link":"https:\/\/directaccessgp.com\/ae\/news\/how-to-create-accessible-and-inclusive-social-media-content\/","title":{"rendered":"How to create accessible and inclusive social media content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3116\" class=\"elementor elementor-3116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd27e8 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3fd27e8\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to create accessible and inclusive social media content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8987fc\" data-id=\"e8987fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-735a331 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"735a331\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b738333\" data-id=\"b738333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c62c1f elementor-widget elementor-widget-spacer\" data-id=\"3c62c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9413aa elementor-widget elementor-widget-post-info\" data-id=\"d9413aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b4e2a4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/ae\/2024\/08\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 2, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c518e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c518e08\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-743bc2b\" data-id=\"743bc2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddec0ed elementor-widget elementor-widget-image\" data-id=\"ddec0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2024\/07\/shutterstock_2474064599-1024x683.jpg\" class=\"attachment-large size-large wp-image-3117\" alt=\"A smiling Caucasian man wearing silver coloured headphones holds his phone within an office environment.\" srcset=\"https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2024\/07\/shutterstock_2474064599-1024x683.jpg 1024w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2024\/07\/shutterstock_2474064599-300x200.jpg 300w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2024\/07\/shutterstock_2474064599-768x512.jpg 768w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2024\/07\/shutterstock_2474064599-1536x1024.jpg 1536w, https:\/\/directaccessgp.com\/ae\/wp-content\/uploads\/2024\/07\/shutterstock_2474064599-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6cdf038\" data-id=\"6cdf038\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21cca54 elementor-widget elementor-widget-text-editor\" data-id=\"21cca54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On a global scale, social media is the dominant means of communication. Practically everyone everywhere makes use of it, whether to keep up with friends and family, entertain ourselves, read news articles\/opinion pieces, or even find jobs.\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">For disabled people (particularly those who face challenges navigating the physical world), social media is not just a convenient tool, but an integral part of their lives.\u00a0<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Taking this into consideration, it is unsurprising that accessibility of social media has become a priority for businesses hoping to reach out to a wide audience.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">In a world where marketing strategies are now so often centered on the digital world, the prospect of alienating a large quantity of people due to inaccessibility carries a huge risk in the long-term, including damaging company reputations and creating bad worth of mouth.\u00a0<\/span><\/p><p><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/consumergoods.com\/new-research-shows-consumers-more-interested-brands-values-ever\">R<\/a><a style=\"background-color: #fff8e1; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/consumergoods.com\/new-research-shows-consumers-more-interested-brands-values-ever\">esearch<\/a><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"> overwhelmingly indicates that people care much more today about the values of companies they interact with than ever before, so ensuring social media reflects genuinely positive values is essential.<\/span><\/p><p><span style=\"color: #000000;\">To help you understand the personal requirements of disabled people that use your social media channels, we are delighted to present a guide with tips that we integrate throughout our own social media platforms that ensures everyone is included and has equal access to Direct Access&#8217; content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-976ba7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"976ba7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35dead3\" data-id=\"35dead3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67987f8 elementor-widget elementor-widget-text-editor\" data-id=\"67987f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #000000;\">Add Alt-Text to all social media images;<\/span><\/strong><\/p><p><span style=\"font-weight: 400; color: #000000;\">Alt-Text refers to the written description of a particular image on social media. By providing a description of the image when uploading it, visually impaired people who use screen readers will be able to interpret the image since screen reader software automatically reads Alt-text aloud.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Alt-text is extremely important to accessibility as image-based posts are often the most widely circulated across all social media platforms, meaning that your image also has a high chance of being shown to someone with a visual disability.\u00a0 Since a social media post&#8217;s chance in the algorithms often depend on the inclusion of attractive visuals, becoming skilled at writing Alt-text is a must. Conveniently,\u00a0<\/span><span style=\"color: #000000; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Facebook, Instagram, LinkedIn, and X all make it easy to integrate alt text.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Here is an example of Al-text for the image at the start of this article; A smiling Caucasian man wearing silver colored headphones holds his phone within an office environment.\u00a0<\/span><\/p><p><strong><span style=\"color: #000000; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">Adding image descriptions to images;<\/span><\/strong><\/p><p><span style=\"font-weight: 400; color: #000000;\">Image Descriptions work much the same as Alt-Text, except they are more detailed. While the typical Alt-Text for a static image is straightforward; image descriptions will typically offer further information on an image subject&#8217;s clothing, gender identity, disability, and any general environmental information within the image.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">For videos, it is best practice to include video descriptions of the action and imagery shared in video posts.<\/span><\/p><p><strong><span style=\"color: #000000;\">Captions on all video posts;<\/span><\/strong><\/p><p><span style=\"font-weight: 400; color: #000000;\">Captions on video posts are a must. In fact, many territories have made it so that any publicly broadcasted audio-visuals are required to have captions by law. Hence, it is considered best practice to include captions in social media posts. Programs such as Adobe Premiere Pro make it easy to include automatic captions, and many social media sites have similar options for caption integration. However, it is important that a human reviews auto-captions for spelling, punctuation etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">It is also important to remember that dialogue within a video is not the only audible element that requires captioning. The inclusion of background music and lyrics must be captioned for comprehension where included, while any videos that feature conversations between two people on-screen must be differentiated by text color. In all cases, the color of the text must have high contrast with its background.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">In all of Direct Access&#8217; videos, our captions are white on a black background (which is considered best practice to accommodate people with visual impairments). Another consideration for text-based videos or content is to include a transcript in the comments or caption so that screen readers can interpret them, in addition to a voiceover, if possible.<\/span><\/p><p><strong><span style=\"color: #000000;\">Consider the response to the content in your videos;<\/span><\/strong><\/p><p><span style=\"font-weight: 400; color: #000000;\">If a video included flashing light imagery or any other element that might create a sensory overload in the viewer (such as sudden loud noises, or any potentially triggering subject matter) &#8211; it is important to provide warning about these elements at the start of the video. Otherwise, it is recommended that videos do not potentially harmful imagery include strobes or flashing transitions.<\/span><\/p><p><strong><span style=\"color: #000000;\">Camel Case Hashtags;<\/span><\/strong><\/p><p><span style=\"font-weight: 400; color: #000000;\">&#8220;Camel Case&#8221; is the practice of writing phrases without spaces or punctuation and with capitalized words (eg. #CamelCase, #DirectAccess vs #camelcase #directaccess). Doing this makes all hashtags screen-reader friendly.<\/span><\/p><p><strong><span style=\"color: #000000;\">Limited emoji use;<\/span><\/strong><\/p><p><span style=\"font-weight: 400; color: #000000;\">This is not to say that emojis cannot be included in posts at all, but try to be mindful of overusing them to convey important information or including them before the end of a sentence. For instance, id a reader is in the middle of reading a sentence interrupted by an emoji, it may muddle the information trying to be communicated &#8211; particularly for those who rely on screen readers for interpretation of captions and text.<\/span><\/p><p><strong><span style=\"color: #000000;\">Straightforward representation;<\/span><\/strong><\/p><p><span style=\"font-weight: 400; color: #000000;\">Perhaps one of the most overlooked and under discussed strategies to make disabled people&#8217;s experiences with social media not merely compliant, but genuinely enjoyable, is to simply include images of disabled people in marketing. This relates not only wheelchair users (who have long been the &#8220;go-to&#8221; for disabled representation), but also people with other visually identifiable disabilities such as Down Syndrome, Hearing\/Visual Impairments, Cerebral Palsy etc.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Organizations that earnestly make effort to include images of disabled people within their marketing beyond the various &#8216;awareness days&#8217; throughout the calendar year have the opportunity to create a genuinely welcoming atmosphere in their customer base and community. <\/span><span style=\"color: #000000; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">As a result, a confidence in your service or product can be developed in the eyes of disabled people, as the majority of businesses\/organizations that do not specifically cater to disabled people tend to avoid imagery of disabled people in marketing and on social media.<\/span><\/p><p><span style=\"color: #000000;\">Feel like you need more guidance? Direct Access can audit your website and social media platforms and review them for accessibility. Check out our Website Accessibility page <a href=\"https:\/\/directaccessgp.com\/ae\/media\/website-accessibility\/\">here<\/a> for more information.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-10a7c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10a7c95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf93b5\" data-id=\"edf93b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ea379 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"35ea379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/ae\/news\/why-architects-need-accessibility-consultants-for-new-build-design-projects\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Why architects need accessibility consultants for New Build design projects<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/directaccessgp.com\/ae\/news\/the-right-to-play-creating-accessible-playgrounds-for-all-children\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">The right to play: creating accessible playgrounds for all children<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b922621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b922621\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9b50c2\" data-id=\"b9b50c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On a global scale, social media is the dominant means of communication. Practically everyone everywhere makes use of it, whether to keep up with friends and family, entertain ourselves, read news articles\/opinion pieces, or even find jobs.\u00a0For disabled people (particularly those who face challenges navigating the physical world), social media is not just a convenient [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3119,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[10],"class_list":["post-3116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-accessibility-guidance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create accessible and inclusive social media content - Direct Access Middle East<\/title>\n<meta name=\"description\" content=\"We are delighted to 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